LAN Among the Winners of Transform Awards Europe
International recognition: LAN wines are among the winners of the Transform Awards Europe. The Spanish winery Bodegas LAN once again confirmed its status as an innovative and forward-thinking brand, receiving prestigious awards at one of Europe’s most respected competitions in branding and design.
In 2026, the renewed LAN brand concept was recognized in two categories:
Silver — Best Use of Glass Packaging
Bronze — Best Brand Architecture Solution
These awards are the result of a large-scale brand transformation that went beyond visual identity to include a new communication philosophy: the idea of boldly saying “yes” to one’s desires and to life. The LAN update is not just a redesign — it is a rethinking of the role of wine in contemporary culture:
from classic perception to emotional experience
from tradition to a bold interpretation of Rioja
This concept highlights the character of LAN wines — aged, structured, and at the same time open to a new generation of consumers.
We present key wines that reflect the style and potential of the Rioja region:
Lan Crianza DOC 2005 — a classic Crianza style with a balance of fruit and oak
Lan Reserva DOC 2004 — depth, ageing, and elegance
Lan Gran Reserva DOC 2001 — complexity, tertiary aromas, and long ageing potential
Culmen Reserva (DOCa Rioja) — a flagship wine expressing the highest level of terroir
Lan Blanco DOC Rioja — freshness and minerality in a modern style
Duquesa de Valladolid (DO Rueda) — an expressive Verdejo with vibrant aromatics
Transform Awards evaluates not the product itself, but how a brand communicates its value. LAN’s recognition signals a strong modern identity, alignment with global trends, and the ability to connect with a new generation of consumers. Once again, this proves that LAN wines are not only about Rioja’s tradition, but also about its future.